Never Been Redder Floribunda Rose

Never Been Redder is the Jackson & Perkins Rose of the Year for 2023, the stunning outcome of an eight-year breeding program that began with tens of thousands of seedlings. Developed through advanced genetic selection, this floribunda was created to meet three uncompromising goals: heavy, repeat bloom production; lush, vibrant foliage; and exceptional resistance to common rose diseases. The result is a modern rose with classic charm—a variety that performs brilliantly in real gardens while offering refined, timeless beauty.

From late spring through the first hard frost, Never Been Redder produces generous clusters of 6 to 8 flowers per stem, each opening from nearly black buds into old-fashioned double blooms. The vivid clear-red petals maintain their intensity as they unfurl in elegant spirals, creating a dramatic, continuous ribbon of color both up close and from across the garden. Lightly fragrant and long-lasting when cut, these blooms are excellent in arrangements—just one snip provides an eye-catching, richly colored bouquet.

Growing to a medium height with an upright, uniform habit, Never Been Redder adapts effortlessly to a variety of garden settings. Its dense, healthy foliage and balanced shape make it ideal for mass plantings, colorful hedges, mixed borders, or containers on patios and balconies. With excellent disease resistance and reliable, vigorous blooming, it's a superb option for both new and experienced gardeners seeking dependable performance and bold, season-long color.

For additional tips on caring for roses like Never Been Redder, explore our in-depth rose care video library.